A dynamic corner video wall displays close-up action shots of football players in green Saskatchewan Roughriders uniforms and helmets.

Complete Fan Experience

Saskatchewan Roughriders – Mosaic Stadium

Case Study

Introduction

Mosaic Stadium is the newest, state of the art facility in the Canadian Football League. Home to the Saskatchewan Roughriders, this venue is the envy across the country emulating the famous “Rider Pride” in every nook and cranny. From Football and Business Operations, through the luxury suites and concourses, all the way down to the field of play, our design team created the optimal expression of this storied franchise including Grey Cup Championships and the memories of many historical Alumni.

Signage & Branding Partner

The Look Company has a 20 year relationship with the Canada Games as their official design and branding partner. We designed, produced and installed branding across all venues, creating an unforgettable experience for fans, volunteers, communities and competitors.

Subtle light gray abstract geometric shapes and lines faintly appear on a white background.

The Solutions

To create custom environments, The Look Company was there to help from the planning and conceptual stage through scoping, design, engineering, production and installation to ensure quality and consistency. Over 150,000 square feet of material was printed for the project including these special features:

The Grand Staircase

The custom lightbox stairway was the pinnacle of installation and design ingenuity. Originally slated to be a digital display wall, the proposed fabric lightbox solution became the preferred option because of the visually impactful graphics and color vibrancy. The lightboxes were built using proprietary 100 mm extrusion designed for even light distribution and wall mounting. We then produced all backlit fabric prints (B1 FR polyester) and tested them on each frame. Once constructed, it was considered the focal point of the Football Operations.

"A multi-level room features a large video wall displaying green-uniformed football players and game scenes, with a modern staircase descending in the foreground."

The Helmet Wall

Housed in the Harvard Lounge, this feature wall showcases 92 football helmets from a variety of teams around the community with a 17mm framed, custom fabric printed background. Specialty fixtures were designed in house & manufactured to secure the helmets.

The Countdown Clock

A unique feature placed behind a large fabric wall, the clock displays a 6’ high, 25’ long set of numbers digitally synced to countdown to each game. The innovative part of this system is its digital clock style and system of custom controllers and modifiers to control light spill and maintain sharpness. The Countdown Clock exterior was built with 100 mm frame and FR rated polyester fabric. The clock internals consist of TLCs’ proprietary LED strips, all wired to a custom programmed control module that connects to a miniature computer.

"A large digital countdown clock for the Saskatchewan Roughriders shows ""01 DAYS 21 HOURS 22 MINUTES 42 SECONDS."""

Pil Country

A favourite party spot, this tiered, open space fills up the entire south endzone and is the most visually impactful within the bowl. TLC created an amazing image for one of the Founding Partners that spans across multiple levels. Pil Country is larger than life when filled with the Riderville faithful, and has often seen players celebrating with fans after a touchdown. The graphic was printed on 13oz vinyl and secured with our LOOKSport framing system.

SaskTel Gate Players

These spectacular, big hit images can be seen from a distance by everyone walking up on game day. They display exciting, large-scale player images while integrating them in fulfillment for another founding partner. These were also constructed using 13oz vinyl and secured through even the windiest conditions, with our LOOKSport framing system.