The glass entrance of a modern building displaying ""NIAGARA 2022"" and ""JEUX DU CANADA GAMES"" alongside a ""Walker Founder's Plaza"" sign.

Niagara 2022 Canada Summer Games

Multiple Sport Venue Solutions for Competitions

Introduction

Canada Games

The Canada Games gathers amateur athletes from across the country in the largest multi-sport games for summer and winter sports. Their aim is to nurture and support up and coming athletic stars, showcasing talent and skill through competition, camaraderie and Canadian spirit.

An empty red athletic track runs towards a long orange sponsor banner displaying various logos and ""Niagara 2022"" in an outdoor stadium.

Signage & Branding Partner

The Look Company has a 20 year relationship with the Canada Games as their official design and branding partner. We designed, produced and installed branding across all venues, creating an unforgettable experience for fans, volunteers, communities and competitors.

Niagara 2022 Canada Summer Games

Official Look Supplier

During the summer of 2022, The Look Company had the honor to once again be the Official Look Supplier for the Niagara 2022 Canada Summer Games. Held on August 6-21st, The Niagara 2022 Canada Summer Games played host to over 5,000 athletes and coaches, Canada’s next generation of national, international, Olympic and Paralympic athletes. These young competitors participated in 18 sporting events in 13 different communities.

Subtle light gray abstract geometric shapes and lines faintly appear on a white background.

The Solutions

Flags, banner stands, media backdrops, table skirts, tents, pop-ups, banner poles, and fence scrim were installed for wayfinding, identification signage, and displays. Both custom and pre-manufactured products were produced to complete the look of the games. Custom products for each venue were designed and installed by a team of skilled installers, while a kit of parts were provided with easily assembled components to complete the venue branding.

Watch Video

A blue and white sign for the ""Niagara 2022 Jeux du Canada Games"" with a wave design stands on a dock, reflected in the calm water below.

Venues for each event were dressed for the Niagara 2022 Summer Games including:

Rugby Sevens, Diving and Swimming at Brock Sport Facilities, St. Catherine’s

Cycling at Brock University, St. Catherine’s

Golf at The Legends on the Niagara Golf Course (Battlefield Course), Niagara Falls

Basketball at the Meridian Centre, St. Catherine’s

Track and Field, Beach Volleyball, Lacrosse, Wrestling and Volleyball at Canada Games Park, Thorold

Sailing at the Niagara-on-the-Lake Sailing Club, Niagara-on-the-Lake

Tennis at the Niagara-on-the-Lake Tennis Club, Niagara-on-the-Lake

Basketball and Volleyball at the Niagara College (Welland Campus), Welland

Diving at the Etobicoke Olympium, Etobicoke

Baseball at Oakes Park, Niagara Falls

Softball at Southward Park, Grimsby

Tennis at the Welland Tennis Club, Welland

Cycling at the Town of Pelham, Fontfill

Soccer at Youngs Sportsplex, Welland

Cycling at Wainfleet, Township of Wainfleet

Mountain Biking at Twelve Mile Creek, St. Catherine’s

Baseball at the Welland Baseball Stadium, Welland

Rowing at the Royal Canadian Henley Rowing Course, St. Catherine’s

Canoe, Kayaking, Triathlon and Swimming at the Welland International Flatwater Center, Welland

An indoor sports arena features green artificial turf, a blue and yellow track, empty spectator stands, and a large orange banner displaying ""NIAGARA 2022.""

The Value Add

End Results

With the summer games wrapping up in August 2022, the team at The Look Company will be once again partnering with the Canada Games Council and the new host society to brand the PEI 2023 Canada Winter Games in February of 2023.