Sports And Events Archives | The Look Company

Video thumbnail showing a CFL 111th Grey Cup banner on the field level of a stadium with people on the turf and empty blue seats in the background.

112th Grey Cup Winnipeg Stadium Branding

The Look Company was selected by the Canadian Football League to deliver large-scale visual branding for the 112th Grey Cup Championship in Winnipeg.

Digital banner for F1 The Exhibition Toronto featuring a glowing neon F1 car and a play button overlay.

F1 Exhibition Toronto

The Look Company printed graphics, wall treatments, text elements with a wide range of substrates for the F1 Exhibition in Toronto.

Video thumbnail of Tim Hortons Field, featuring its large scoreboard above yellow and black 'Stelco North End' seating decorated with tiger logos.

Rebranding of Tim Hortons Field and Hamilton Tiger Cats 2022

The interior and exterior branding of the Tim Hortons Field stadium graphics was completed in the summer of 2022 for the Hamilton Tiger Cats.

Empty outdoor hockey rink and stadium with ""Heritage Classic"" on the scoreboard under a cloudy sky, overlaid with a play button.

2022 NHL Heritage Classic at Tim Hortons Field

The Look Company transformed the entire field of play, vomitories, stage, fence scrim, flags, and scaffolding banners with printed fabric.

Field-level view of a stadium wall displaying ""Grey Cup Hamilton 110"" branding, with a video play button overlay.

110th Grey Cup and Festival Branding

The Look Company was selected by the CFL to be the sole branding provider for both the Grey Cup Fan Village and stadium branding.

A large video wall displays football players in green jerseys, with a white play button overlay.

The Fan Experience at Mosaic Stadium – Saskatchewan Roughriders

From Football and Business Operations, through the luxury suites and concourses, all the way down to the field of play, our design team created the optimal expression of this storied franchise.

Exterior view of the Canada Games Park building with ""Niagara 2022"" and ""Jeux du Canada Games"" on its glass facade.

Sports and Event Branding | Niagara 2022 Canada Summer Games

Flags, banner stands, media backdrops, table skirts, tents, pop-ups, banner poles, and fence scrim were installed for wayfinding, identification signage, and displays.

Two people in masks and team hats adjust an orange and white banner over a stadium ledge, marked with a play button icon.

Stadium Graphic Changeouts for Tim Hortons Field

The Look Company created a system to change out the graphics of the stadium to efficiently switch from football to soccer and special events.

Play button over a mural depicting a Saskatchewan football player in a green uniform, arms outstretched from blue smoke, in a gym.

For the Look of the Game | Stadium Branding

We deliver premium quality visual engagement solutions for events, sports, competitions, and venues.

Sports and Events