Sports And Events | The Look Company

Sports and Events

Sports Branding Trends Shaping Stadiums and Events in 2026

Today's venues are programmable assets—expected to generate revenue, host multiple sports and events, adapt overnight…

Shelby LoftusJune 8, 2026

Sports and Events

SEG Fabric vs. Rigid Signage for Large-Scale Branding

Comparing SEG fabric vs. rigid signage is a common challenge for large brands planning expansive…

Shelby LoftusJune 2, 2026

FIFA World Cup Quatar 2022 - The Look Company

Sports and Events

Branding Large-Scale Sporting Events: Lessons from Global Tournaments

Elevate your event with expert insight on branding large-scale sporting events that boost fan experience,…

adminApril 14, 2026

"People ascend and descend escalators flanking a central staircase decorated with ""Coupe Grey Cup Winnipeg 112 HQ"" branding."

Sports and Events

Unlocking the Power of Floor Graphics in Sports Venues

Discover how floor graphics enhance sports venues through branding, wayfinding, fan engagement and sponsorship—maximize every…

adminFebruary 2, 2026

Three smiling women take a selfie in front of a building displaying a large red banner that reads ""Ready to / Là où ça ROCK.""

Sports and Events

Building Wraps for Sports

Custom building wraps boost fan engagement and sponsor visibility. Discover how large-scale graphics can transform…

adminNovember 28, 2025

Sports and Events

CFL Kicks Off With The Look Company for 112th Grey Cup Visuals

Dressing the Stadium and Visual Experience for the Canadian Football League's 2025 Championship Game and…

adminNovember 18, 2025

An outdoor hockey rink in a stadium, set up for the NHL Stadium Series 2024 between the New Jersey Devils and Philadelphia Flyers, with a concert stage visible.

Sports and Events

How Effective Branding Enhances Stadiums, Events & Festivals

Transform stadium events with The Look Company’s sports venue branding solutions. Boost visibility, engage audiences…

adminApril 7, 2025

A band performs on the brightly lit SiriusXM James Street Festival Stage for a crowd at the Grey Cup Festival 2023 in Hamilton.

Sports and Events

Creating Memorable Sponsorship Activations with Dynamic Visual Solutions

Elevate your sponsorship activations with The Look Company's innovative visual engagement solutions for unforgettable brand…

adminFebruary 11, 2025

Capital Auto Mall event space with buffet tables, dining setups, and large vehicle display walls.

Sports and Events

How Indoor Stadium Graphics Strengthen Branding and Boost Sponsorships

Learn how indoor stadium graphics can enhance team and venue branding while maximizing sponsorship opportunities.…

adminNovember 8, 2024

A large outdoor sign displays the map and event information for the 2023 Grey Cup Festival in Downtown Hamilton, with several people nearby on a city street.

Sports and Events

The Power of Effective Sports Stadium Wayfinding In Event Management

Discover how TLC’s sports stadium wayfinding enhances the fan experience and streamlines event operations, ensuring…

adminJune 20, 2024

Sports and Events21

Sports Branding Trends Shaping Stadiums and Events in 2026

SEG Fabric vs. Rigid Signage for Large-Scale Branding

Branding Large-Scale Sporting Events: Lessons from Global Tournaments

Unlocking the Power of Floor Graphics in Sports Venues

Building Wraps for Sports

CFL Kicks Off With The Look Company for 112th Grey Cup Visuals

How Effective Branding Enhances Stadiums, Events & Festivals

Creating Memorable Sponsorship Activations with Dynamic Visual Solutions

How Indoor Stadium Graphics Strengthen Branding and Boost Sponsorships

The Power of Effective Sports Stadium Wayfinding In Event Management

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