An overhead view of the empty Bell MTS Place hockey arena, showcasing the ice rink with Winnipeg Jets logos and a large central scoreboard.

Sport and Events

Visual Engagement Solutions for Venues, Competitions and Events

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Sport and Event Solutions

We are masters of the craft and we are passionate fans.
We deliver premium quality, permanent or temporary visual engagement solutions for events, sports, competitions, and venues. Our solutions unify the look of events, stadiums, and teams, elevating the fan experience.

An empty soccer stadium features vast grey seating, a goal on a green field, and Forge FC and Tim Hortons Field banners.

Stadium Branding

Stadium branding includes exterior navigation wayfinding, flags and fence scrim, in-bowl graphics such as vomitories, fascias, field-of-play headwalls, athlete tunnels, big hits, wow factors, seat covers, floor treatments, and sponsored endzones.

A modern alumni clubhouse with black high-top tables and stools, dark wood shelving, a yellow wall with ""Alumni"" branding, and a service counter with recycling bins.

Interior Branding

Interior branding of stadiums or venues including VIP suites, concourses, media centers, team operations areas, offices, weight rooms, locker rooms, hallways, or interior directional wayfinding systems.

A bustling outdoor World Cup Hockey 2016 Fan Village in Toronto, featuring event tents, flags, and the CN Tower against a twilight sky.

Event Branding

Temporary event solutions for large scale events, brand activations and conferences. Products include flags, banner stands, media backdrops, table skirts, pop-ups, kiosks, banner poles, fence scrim, towers, tents, custom fabrications or full stadium pageantry.

A red banner for the ""Jeux du Canada Games"" with a maple leaf logo stands against a backdrop of a snow-covered mountain and blue sky.

Kit Of Parts

Stand alone, pre-manufactured and easily assembled components of a larger branding system that can be reused or relocated in a kit-of-parts. Kits typically include flags, banner stands, media backdrops, table skirts, tents, pop-ups, banner poles, or fence scrim.

A large outdoor screen at night displays a lineup of football players in various team uniforms above city skylines, with a 2016 Grey Cup Toronto logo on the left.

City Dressing

Exterior event branding outside of the main venue grounds to promote, attract and engage visitors and the community. Includes airport, hotels, flagpoles, street banners, informational or retail kiosks, pop-ups, stage backdrops, building wraps, vehicle wraps and branded crowd control barriers for pedestrians.

A female and male construction worker, both in hard hats and safety vests, survey a site as the woman points with a folder.

Services

We offer a full range of integrated services with a global team of experienced specialists to transform event venues and sport environments into engaging and memorable brand experiences. We can work in collaboration with an existing team or take on the full scope of requirements.

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Our Work

Case Studies

Our products fill multiple sports stadiums as the provider of branding at The Olympics, Major League Baseball events, National Hockey League games, and several other diverse world championships.

A large stadium exterior is decorated with ""Welcome"" and FIFA World Cup Qatar 2022 branding, with a prominent ring sculpture and palm trees in the foreground.
Sustainability for the FIFA World Cup 2022

Sustainability for the FIFA World Cup 2022

Exterior view of the Canada Games Park building featuring large ""Niagara 2022 Jeux du Canada Games"" branding on its glass facade.
Niagara 2022 Canada Games

Niagara 2022 Canada Games

The golden FIFA World Cup Qatar 2022 trophy stands centrally on a decorated pitch, flanked by two football teams and overlooked by a stadium full of spectators.
FIFA World Cup Qatar 2022

FIFA World Cup Qatar 2022

A bright, spacious mattress showroom displays several beds on wooden frames, accompanied by large promotional signs and brand banners.
Emma Sleep

Emma Sleep

A mannequin in a vibrant patterned dress and teal boots stands before a wall covered in two large, colorful Matisse-style murals.
Holt Renfrew Ogilvy

Holt Renfrew Ogilvy

Hunter store interior with models wearing rain gear against a forest backdrop and colorful boots on display.
Hunter Boots

Hunter Boots

A brightly lit mattress store showroom showcasing various beds, informational displays, and festive balloons.
Mattress Firm

Mattress Firm

A night football game in a brightly lit stadium, with players on the field and spectators in the stands.
Tim Hortons

Tim Hortons

A brightly lit Walmart clothing department filled with racks of women's and girls' apparel under overhead signs featuring models.
Walmart

Walmart

A modern, spacious hall features a panoramic mural depicting industrial and technological scenes with abstract overlays, a glass-walled lab, and a checkered floor.
Brandt Industries Ltd

Brandt Industries Ltd

"An array of screens displays Canadian football players from the Saskatchewan Roughriders in green and white uniforms, some huddled together."
Saskatchewan Roughriders

Saskatchewan Roughriders

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Kick Off the Ultimate Fan Experience

Let us help you connect with your fans. The Look Company delivers everything you need to fully outfit your sports venue or event.